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10 Things Youth Marketing Should Involve
I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on youth issues and financial marketing/education. So first up is my recent article titled, “10 Things [...]
Continue reading...A Gen Yer Speaks Out on Marketing to Gen Y
16. February 2010 by James Flores
Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach younger consumers? Companies must be using non-traditional media to reach younger consumers (i.e. mobile, social media, [...]
Continue reading...Our Little Twitter Experiment
15. January 2010 by James Flores
We’ve just launched a little Twitter experiment. It’s called the Tweet for College Scholarship and as far as I can tell, it’s the credit union industry’s first scholarship driven entirely by Twitter. Here’s some background on the scholarship and our promotion strategy. A different kind of scholarship. Subcat Marketing established a scholarship fund for credit unions that [...]
Continue reading...Review of ING Direct’s Planet Orange
13. January 2010 by James Flores
I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt of the review: When it comes to engaging kids, the greatest challenge facing any financial institution [...]
Continue reading...iBankUp Launches to Help Gen Y Avoid Overdraft Fees and Debt
13. October 2009 by James Flores
PlastyC has thrown its hat into the Gen Y banking arena with iBankUp, an online bank anchored by a prepaid debit card. PlastyC is definitely positioning the product as a way for younger, web-savvy consumers to combat overdraft fees and credit card debt. According to the PlastyC press release: “The recent overdraft fee curbs [...]
Continue reading...Kid Hop: Where Old School Meets Preschool
20. July 2009 by James Flores
Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae and blues with classic golden age hip hop beats. The result has more in common [...]
Continue reading...Kids, Money and Family Stress
18. June 2009 by James Flores
With the economy affecting households of every income bracket, the topic of money is definitely on the minds of moms and dads across the country. Whether it’s dealing with a layoff or cutting family expenses, at some point, parents will need to explain to their kids about the changes occurring around them. Child development experts agree [...]
Continue reading...Financial Literacy Hits Prime Time with ABC’s Un-Broke
29. May 2009 by James Flores
Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance with all the facts about credit cards, mortgages, stocks and bonds, investing and 401k’s, in [...]
Continue reading...Choosing a Credit Union Youth Marketing Agency
28. May 2009 by James Flores
With the average age of credit union members rising each year, you may find that your marketing efforts are focused on attracting younger members. While there’s no silver bullet for this task, many credit unions find the most success when working with an agency that specializes in youth marketing. Here area few things to consider [...]
Continue reading...One best-in-show nomination is great. Two nominations is, well, we think it’s pretty cool.
28. May 2009 by admin
Subcat is honored with two best-in-show nominations for the 2009 MAC Conference. Each year, the Marketing Association of Credit Unions (MAC) recognizes excellence in credit union marketing. This year, the association recognized four Subcat clients: Pacific Service Credit Union, Valley First Credit Union, Los Angeles Police Credit Union and Texas Trust Credit Union. The agency also [...]
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22. February 2010 by James Flores
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