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Kid Hop: Where Old School Meets Preschool
Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae and blues with classic golden age hip hop beats. The result has more in common [...]
Continue reading...BofA’s Latino Initiatives Under Fire
30. June 2009 by James Flores
Bank of America may be facing a public relations nightmare … again. Nine ex-employees are going public with BofA’s sales strategy to cross-sell Spanish-speaking customers multiple checking accounts, cash advance services and high-interest rate credit cards—even when the customer didn’t understand the products. According to a Los Angeles Times article, employees were instructed to use their [...]
Continue reading...Bring Back Ugly Betty
11. February 2009 by James Flores
I just read that the ABC show, Ugly Betty has been put on hiatus and will probably be cancelled. Why should this matter to us marketers? Well, besides rounding out my Thursday night viewing schedule, I’ve always thought Ugly Betty provided a unique look at cultural relations in America. OK, I admit that the show [...]
Continue reading...Hispanic marketing in a recession
2. December 2008 by James Flores
As marketing departments across the country go through their budgets with a fine tooth comb, many marketing professionals are asking the exact same question: given the current economic climate, what role, if any, should the Hispanic market play within my marketing mix? It’s usually at this point when the salesperson in me would take over and [...]
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20. July 2009 by James Flores
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