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Kia Courts Cool Parents with “Joyride”
There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that takes them to Vegas, a tattoo parlor and a bowling alley. Throughout their adventures, the characters [...]
Continue reading...Review of ING Direct’s Planet Orange
13. January 2010 by James Flores
I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt of the review: When it comes to engaging kids, the greatest challenge facing any financial institution [...]
Continue reading...The Best in Kids’ Menu Design
28. December 2009 by James Flores
With the end of 2009 only a few days away, I thought I’d create my own “best of” list. No, I’m not going to play music critic, movie buff or literary snob. Instead, I thought I’d concentrate on a topic that I can claim at least a hint of expertise in: restaurant menus for kids! [...]
Continue reading...Why Cookie Magazine Failed
7. October 2009 by James Flores
The big news in the publishing world this week was the shutting down of four Conde Nast magazines, including one of my favorites, Cookie Magazine. The magazine was launched in 2005, a few months before my wife became pregnant with our first child. As most new parents, when we found out about the pregnancy we registered [...]
Continue reading...Kid Hop: Where Old School Meets Preschool
20. July 2009 by James Flores
Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae and blues with classic golden age hip hop beats. The result has more in common [...]
Continue reading...Kids, Money and Family Stress
18. June 2009 by James Flores
With the economy affecting households of every income bracket, the topic of money is definitely on the minds of moms and dads across the country. Whether it’s dealing with a layoff or cutting family expenses, at some point, parents will need to explain to their kids about the changes occurring around them. Child development experts agree [...]
Continue reading...Financial Literacy Hits Prime Time with ABC’s Un-Broke
29. May 2009 by James Flores
Here’s something for credit union youth marketing folks (or anyone interested in youth financial literacy): ABC is airing a special tonight (May 29, 2009, 9p.m. ET) called Un-Broke. The special takes “an unconventional look at the fundamentals of everyday finance with all the facts about credit cards, mortgages, stocks and bonds, investing and 401k’s, in [...]
Continue reading...The iPhone as a Youth Marketing Tool
16. April 2009 by James Flores
What’s the cool new device for kids and teens? Move over Nintendo. Step aside RAZR. The Apple iPhone and iPod Touch are taking the youth handheld market by storm. According to “Taking Stock with Teens,” a new study by Piper Jaffray, Apple’s making great strides in capturing the teen market with the iPhone. Piper Jaffray found [...]
Continue reading...One cool Cookie
4. December 2008 by James Flores
OK I admit it. I love Cookie Magazine. Yes, I know I am clearly not within the magazine’s target demographic (cool and hip moms), but I do have a two-year old daughter and that, I believe, helps me justify my subscription. Well that and the fact that it’s a great way to keep an eye [...]
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8. February 2010 by James Flores
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