Author Archives | James Flores
James Flores - who has written 26 posts on Subcat Marketing.
Follow me at twitter.com/SubcatJames
10 Things Youth Marketing Should Involve
I’m happy to announce that I’ve become a regular contributor for The Financial Brand, an online publication focusing on issues and advice that affect bank and credit union brands. Most of what I’ll do for Financial Brand will focus on youth issues and financial marketing/education. So first up is my recent article titled, “10 Things [...]
Continue reading...A Gen Yer Speaks Out on Marketing to Gen Y
Tuesday, February 16, 2010
Subcat Marketing chatted with Kristin Dziadul, founder of A New Generation a blog exploring Gen Y culture, marketing and social media. Kristin is a recent college graduate and member of Gen Y. What should companies be doing today to reach younger consumers? Companies must be using non-traditional media to reach younger consumers (i.e. mobile, social media, [...]
Continue reading...Kia Courts Cool Parents with “Joyride”
Monday, February 8, 2010
There’s no doubt who Kia was targeting with its first-ever Super Bowl ad—young families! The commercial features a cast of familiar kid-friendly characters (including Muno from Yo Gabba Gabba, sock puppet and Blabla’s Mr X) embarking on a joyride that takes them to Vegas, a tattoo parlor and a bowling alley. Throughout their adventures, the characters [...]
Continue reading...Our Little Twitter Experiment
Friday, January 15, 2010
We’ve just launched a little Twitter experiment. It’s called the Tweet for College Scholarship and as far as I can tell, it’s the credit union industry’s first scholarship driven entirely by Twitter. Here’s some background on the scholarship and our promotion strategy. A different kind of scholarship. Subcat Marketing established a scholarship fund for credit unions that [...]
Continue reading...Review of ING Direct’s Planet Orange
Wednesday, January 13, 2010
I had the pleasure to once again work with Jeffry Pilcher at The Financial Brand. Jeffry asked if I would like to write a review of ING Direct’s revamped kid’s website, Planet Orange. How could I resist? Here’s an excerpt of the review: When it comes to engaging kids, the greatest challenge facing any financial institution [...]
Continue reading...The Best in Kids’ Menu Design
Monday, December 28, 2009
With the end of 2009 only a few days away, I thought I’d create my own “best of” list. No, I’m not going to play music critic, movie buff or literary snob. Instead, I thought I’d concentrate on a topic that I can claim at least a hint of expertise in: restaurant menus for kids! [...]
Continue reading...iBankUp Launches to Help Gen Y Avoid Overdraft Fees and Debt
Tuesday, October 13, 2009
PlastyC has thrown its hat into the Gen Y banking arena with iBankUp, an online bank anchored by a prepaid debit card. PlastyC is definitely positioning the product as a way for younger, web-savvy consumers to combat overdraft fees and credit card debt. According to the PlastyC press release: “The recent overdraft fee curbs [...]
Continue reading...Why Cookie Magazine Failed
Wednesday, October 7, 2009
The big news in the publishing world this week was the shutting down of four Conde Nast magazines, including one of my favorites, Cookie Magazine. The magazine was launched in 2005, a few months before my wife became pregnant with our first child. As most new parents, when we found out about the pregnancy we registered [...]
Continue reading...Kid Hop: Where Old School Meets Preschool
Monday, July 20, 2009
Kid’s music is getting really cool, thanks in part to Gen X parents who demand more than the usual Raffi sing-alongs their Boomer parents shared with them. Leading the pack is Secret Agent 23 Skidoo who mixes traditional funk, reggae and blues with classic golden age hip hop beats. The result has more in common [...]
Continue reading...BofA’s Latino Initiatives Under Fire
Tuesday, June 30, 2009
Bank of America may be facing a public relations nightmare … again. Nine ex-employees are going public with BofA’s sales strategy to cross-sell Spanish-speaking customers multiple checking accounts, cash advance services and high-interest rate credit cards—even when the customer didn’t understand the products. According to a Los Angeles Times article, employees were instructed to use their [...]
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Monday, February 22, 2010
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